OPI Mariah Carey Press Release January 2013
Posted on Sunday, December 2, 2012
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OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle.
“OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.
“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”
Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish. Studio Shades include: A Butterfly Moment (This sophisticated and frosty tan nude has us all a-flutter), A Butterfly Moment (Fall hopelessly in love with this shimmery copper),Pink Yet Lavender (This pink glitter with lavender shimmer has superstar shine!), and Anti-bleak (This deep, creamy purple will lift your spirits).
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| A Butterfly Moment |
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| Sprung |
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| Pink Yet Lavender |
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| Anti-bleak |
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| Stay the Night |
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| Get Your Number |
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| Can’t Let Go |
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| The Impossible |
Stage Shades include: Stay the Night (Make it last in this matte black with red glints), Get Your Number (Wearing this matte blue with sparkles is a great call), Can’t Let Go (Hold onto this matte purple with dazzling sparkle), and The Impossible (This matte fuchsia with star confetti will never give up). OPI Liquid Sandlacquers should always be worn without top coat.
Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons and Spas for $10.95 suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTSand become a Facebook fan!
