OPI Oz The Great And Powerful March 2013
Posted on Saturday, January 26, 2013
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OPI Celebrates Disney’s Oz The Great and Powerful with Limited Edition Nail Lacquers,
Including NEW Liquid Sand Hue
OPI announces the launch of six
limited edition nail lacquers and a new Liquid
Sand™ shade, inspired by Disney’s Oz The Great and Powerful. With an
all-star cast that includes James Franco and Michelle Williams, this
highly-anticipated film opens in theaters on March 8, 2013.
“OPI is very excited to take this
fantastical journey with Disney,” explains Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired
by the magic of Oz The Great and Powerful,
this SoftShades collection captures
the whimsy seen in the film, from glittery shades packed with white, gold and
silvery iridescent confetti – Lights of
Emerald City, When Monkeys Fly! and Which
is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and
I Theodora You.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a
textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James
Franco’s character, the great Wizard of Oz, and is sure to make a bold statement
this spring.”
With a mix
of soft crème and warm glitter shades, the line is ideal for layering to create
rich, complex looks. In addition to the Liquid
Sand nail lacquer in What Wizardry is
This?, the promotion includes:
Lights of Emerald City
White confetti adds city girl flair and style to nails.
Don’t Burst My Bubble
Don’t wake me…I’m dreaming about puffy clouds of white.
When Monkeys Fly!
I’m simply bananas for this gold confetti.
Glints of Glinda
Only a good witch could turn beige from meek to chic.
Which is Witch?
Is this silver glitter with iridescent sparkle or the other way around?
I Theodora You
This adorable, sheer pink is bewitching on you.
AND the Liquid Sand nail lacquer in What Wizardry is This?
As with all OPI nail lacquers, the shades inspired
by Oz The Great and Powerful contain
no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in
application.
This limited
edition promotion will be available beginning March 2013 at Professional Salons
and Spas for $10.95 CAN suggested retail for each nail lacquer.
For more
information, please call 800-341-9999
or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become
a Facebook fan!
