NEW! Dermelect ‘ME’ Resort 2013 Collection
Posted on Tuesday, November 6, 2012 | No Comments
A follow up to Dermelect’s successful debut ME collection featuring six anti-aging nail lacquers (June 2012), the ME Resort 2013 Collection offers the brand’s signature peptide technology targeting fragile, weak nails in three new stunning shades. Inspired by colors seen at Resort 2013 designer runway, the ME Resort 2013 Collection was further influenced by the calming reflections of a tropical getaway. “Everyone can wear these on-trend hues, whether it’s from day to night or from work into the weekend,” says NYC-based celeb manicurist Elle. “I can see these colors, especially Moon Kissed, gracing the covers and red carpet because of how versatile and complementary the colors are to one another as well as to the season’s trend forecast.”
This trio of vibrant, 2-in-1 shades is formulated with a remarkable manicure extending recipe that will nourish and strengthen brittle nails, a common consequence of winter’s harsh weather. Infused with ProSina, a pure protein peptide extracted from New Zealand sheep’s wool, the lacquers deliver a fast drying, high gloss shine while providing an unequaled level of strength for stubborn nails to grow longer and more resistant to chipping, peeling and splitting.
HOW IT WORKS
The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness (patent-pending technology). The ME Resort 2013 Collection’s 2-in-1 formula combines fast drying, high shine, and a healthy ‘green’ dose of vitamins, peptides, and moisture to offer a colorful and stylish solution to the contemporary woman’s beauty concern—aging hands and nails. For best results, two coats are recommended.
· Strengthens weak, brittle nails
· Restores nail flexibility
· Helps nails resist chipping and splitting
· Provides long-lasting, high shine and bold color
· Water and detergent resistant
· Protects against UV rays
· DBP, Toulene, Formaldehyde, and cruelty FREE!
All The Envy,abright, metallic chartreuse
Moon Kissed, a shimmy off-white with silver accents
LAUNCH DATE November/December 2012