OPI Press Release - Magnetics, Pure Lacquer Nail Apps, Holiday Mini Sets, and
Posted on Thursday, September 27, 2012
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OPI celebrates the
50th anniversary of James Bond with the release of three, new
magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy,
each come with its own unique, specially-designed magnetizer to create striped,
diamond or wavy patterns, respectively.
“For the first time OPI is launching magnetized lacquers in honor of our exciting
partnership with EON Productions,” said Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here
to stay, and these limited-edition shades offer a fun, easy way to experiment with
lacquer. There are no limits when it comes to having unique, eye-catching
nails.”
The three Skyfall Magnetic Lacquer Packs include:
Is
That Silva?
Don’t
mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.
Bond…James
Bond
Be
spied in this elegant gold shimmer.
A diamond pattern forms over this shade.
Morning,
Moneypenny
You
secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern.
To use, prep nails like normal, followed by
Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of
lacquer to the first nail; while still wet, position the finger onto the base
of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail
without touching the lacquer. Magnetize for about five seconds for the design
to fully develop. Continue this process until all nails are painted and
magnetized. Apply Top Coat once nails are dry.
As with all OPI
nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s
exclusive ProWide™ Brush for
the ultimate in application.
This limited edition promotion will be available beginning October 2012 at
Professional Salons and spas, for $21.95
suggested retail for each Nail Lacquer pack, including the magnet.
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OPI also adds four new, limited-edition designs to the Pure Lacquer Nail App collection, which offers instant, easy-to-apply nail designs. The precut nail strips are made of 100% real nail lacquer and provide a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired by Skyfall include Nice Tux (silver and black glitter zig zag stripe), Positively Shocking (glittery gold), Floating Dragon (bright red crème with black dragon print) and Shaken Not Stirred (silver with martini glass print).
“We are pleased to expand our Pure Lacquer Nail App offerings with
designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,”
says Suzi Weiss-Fischmann, OPI Executive
VP & Artistic Director. “The popularity of nail design is booming with
both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail
looks, offering long-lasting designs that could not be created by hand.”
To apply, peel off plastic cover and place
Nail Apps on nails, while smoothing down all edges. Each pack contains 16
strips to ensure perfect sizing for all finger and toe nails. File the nail
edge to remove any strip excess. Pure
Lacquer Nail Apps already contain a base coat and top coat; do not use regular
base or top coat with the strips. Simply remove with an acetone polish remover.
For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.
As with all OPI nail
lacquers, Pure Lacquer Nail Apps inspired by Skyfall contain no DBP, Toluene, or Formaldehyde. This limited
edition promotion
will be available beginning October 2012 at Professional Salons and spas for the suggested
retail price of $14.95 suggested retail
for each set.
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OPI Releases Two New Limited Edition Mini Lacquer Sets for Holiday 2012
OPI celebrates this holiday season with two new
mini lacquer sets, the perfect stocking stuffers. Bond-ettes features four shimmery shades from the new limited
edition Skyfall lacquers, inspired
by the latest installment in the James Bond series. The Top Ten mini kit showcases ten miniature bottles of OPI’s most popular reds, sheers, neutrals
and more.
“This holiday season, it’s all about variety! OPI offers a wide array of colors in
glamorous, elegant hues to wear for every festive occasion,” says Suzi Weiss-Fischmann, OPI Executive VP
& Artistic Director. “Bond-ettes
offers four of the hottest colors from the new Skyfall collection, while The
Top Ten mini kit features many of OPI’s
greatest hits from over the years. These sets offer new and classic favorites
in a variety of shades, making perfect stocking stuffers for all the special
women in your lives: mothers, daughters, sisters, friends—and don’t forget
about yourself.”
The Bond-ettes mini set features a
spectrum of light to dark shimmers: GoldenEye, The Spy Who Loved Me,
Live and Let Die, and The World is Not Enough. The Top Ten
Mini Kit includes some of OPI’s most well-known colors: Alpine
Snow, Bubble Bath, Tickle Me France-y, Kiss Me On My
Tulips, Red Lights Ahead…Where?, Big Apple Red, I’m Not
Really a Waitress, You Don’t Know Jacques!, Vampsterdam, and Lincoln
Park After Dark.
As with all OPI nail lacquers, both The
Top Ten and Bond-ettes mini lacquer sets contain no DBP, Toluene, or
Formaldehyde.
These limited edition sets
will be available
beginning October 2012 at professional salons, including Beauty Brands, Beauty
First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA.
Bond-ettes will be sold for $12.50
($14.95 CAN) suggested retail, and The
Top Ten mini kit will be sold for $24.95 ($29.95 CAN) suggested retail.
