> OPI Press Release - Magnetics, Pure Lacquer Nail Apps, Holiday Mini Sets, and

OPI Press Release - Magnetics, Pure Lacquer Nail Apps, Holiday Mini Sets, and

Posted on Thursday, September 27, 2012 | No Comments

OPI celebrates the 50th anniversary of James Bond with the release of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed magnetizer to create striped, diamond or wavy patterns, respectively.  

 “For the first time OPI is launching magnetized lacquers in honor of our exciting partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a fun, easy way to experiment with lacquer. There are no limits when it comes to having unique, eye-catching nails.”
The three Skyfall Magnetic Lacquer Packs include:
Is That Silva?
Don’t mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.
Bond…James Bond
Be spied in this elegant gold shimmer.
A diamond pattern forms over this shade.
Morning, Moneypenny
You secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern.
  
To use, prep nails like normal, followed by Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet, position the finger onto the base of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the lacquer. Magnetize for about five seconds for the design to fully develop. Continue this process until all nails are painted and magnetized. Apply Top Coat once nails are dry. 
As with all OPI nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.
This limited edition promotion will be available beginning October 2012 at Professional Salons and spas, for  $21.95 suggested retail for each Nail Lacquer pack, including the magnet.




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OPI also adds four new, limited-edition designs to the Pure Lacquer Nail App collection, which offers instant, easy-to-apply nail designs. The precut nail strips are made of 100% real nail lacquer and provide a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired by Skyfall include Nice Tux (silver and black glitter zig zag stripe), Positively Shocking (glittery gold), Floating Dragon (bright red crème with black dragon print) and Shaken Not Stirred (silver with martini glass print).
 “We are pleased to expand our Pure Lacquer Nail App offerings with designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The popularity of nail design is booming with both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail looks, offering long-lasting designs that could not be created by hand.”
To apply, peel off plastic cover and place Nail Apps on nails, while smoothing down all edges. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. File the nail edge to remove any strip excess. Pure Lacquer Nail Apps already contain a base coat and top coat; do not use regular base or top coat with the strips. Simply remove with an acetone polish remover. For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.
  
As with all OPI nail lacquers, Pure Lacquer Nail Apps inspired by Skyfall contain no DBP, Toluene, or Formaldehyde. This limited edition promotion will be available beginning October 2012 at Professional Salons and spas for the suggested retail price of $14.95  suggested retail for each set.

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OPI Releases Two New Limited Edition Mini Lacquer Sets for Holiday 2012

          OPI celebrates this holiday season with two new mini lacquer sets, the perfect stocking stuffers. Bond-ettes features four shimmery shades from the new limited edition Skyfall lacquers, inspired by the latest installment in the James Bond series. The Top Ten mini kit showcases ten miniature bottles of OPI’s most popular reds, sheers, neutrals and more.
 “This holiday season, it’s all about variety! OPI offers a wide array of colors in glamorous, elegant hues to wear for every festive occasion,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Bond-ettes offers four of the hottest colors from the new Skyfall collection, while The Top Ten mini kit features many of OPI’s greatest hits from over the years. These sets offer new and classic favorites in a variety of shades, making perfect stocking stuffers for all the special women in your lives: mothers, daughters, sisters, friends—and don’t forget about yourself.”
The Bond-ettes mini set features a spectrum of light to dark shimmers: GoldenEye, The Spy Who Loved Me, Live and Let Die, and The World is Not Enough. The Top Ten Mini Kit includes some of OPI’s most well-known colors: Alpine Snow, Bubble Bath, Tickle Me France-y, Kiss Me On My Tulips, Red Lights Ahead…Where?, Big Apple Red, I’m Not Really a Waitress, You Don’t Know Jacques!, Vampsterdam, and Lincoln Park After Dark.

As with all OPI nail lacquers, both The Top Ten and Bond-ettes mini lacquer sets contain no DBP, Toluene, or Formaldehyde.
These limited edition sets will be available beginning October 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA. Bond-ettes will be sold for $12.50 ($14.95 CAN) suggested retail, and The Top Ten mini kit will be sold for $24.95 ($29.95 CAN) suggested retail.



For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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